We generate online advertising revenues primarily from our online game media portal Duowan.com.
Launched in 2005, Duowan.com is now one of the largest online game media websites in China. It provides comprehensive information on online games and other resources for users and online game players. Duowan.com provides comprehensive gaming resources such as updated news and announcements of gaming events and the launch or release of new games, and hosts a text-based discussion forum in which users can discuss their game-playing strategies and interact socially through postings. It has 39.3 million average daily unique visitors in 2014.
We generate revenue from displaying third-party advertisements on Duowan.com. Although it used to contribute a large proportion of our total revenue, it has now become less important as we further expand our IVAS businesses.