Online games

Online games

Since it was launched, YY Client has become a popular live communication tool for online gamers. To serve this loyal user base, we built a game center on YY platform. The game center primarily consists of a game lobby and VIP game access. The game lobby enables users to access various browser-based games. The VIP game provides our users with access to new games being developed or tested by third party game developers.

We conduct market research regarding trends and demand for online games and various types of in-game virtual items. We also work with a number of third party game developers to develop and offer a wide range of in-game virtual items.

Online games is our second biggest business segment in terms of revenue. We receive revenues from the game developers as a percentage of the virtual items sold in the games.

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