YY is the leading live streaming social media platform in China. According to independent data, we consistently top industry metrics in areas including monthly active users, daily active users, and total time spent by users. Through YY Live, our live streaming platform, and Huya, our live game broadcasting platform, we enable users to interact with each other in real time, offering users a unique, engaging, and immersive entertainment experience. Our highly engaged users contribute to a vibrant social community by creating, sharing and enjoying a vast range of entertainment content, which fuels further content creation and fosters a positive cycle that sustains our growth.
We have a large and highly engaged user base. Our growth is driven by:
- Our broad range of entertainment content and activities, which grows our user base and increases the level of user engagement. We continuously expand our content categories to cover both traditionally popular genres such as music, dance, talk shows, and online games as well as emerging and long-tail categories such as the outdoors, finance, sports, and anime. In addition to our live streaming genres, we also offer content that best complements live streaming, such as user-generated short-form videos. Our platform also features highly engaging activities to attract and engage users, including online dating shows, live performer battles, and trendy social games such as Happy Werewolf Kill.
- Our proprietary technology, which provides a superior user experience. Our platforms are supported by our highly scalable infrastructure throughout China, which includes our proprietary algorithms, software, and mobile devices that are tailored for optimal live broadcasting performance. Our technology enables low latency, low jitter, and low loss rates in delivering voice and video data even on slow internet connections.
- Our pioneering business model, which leading industry players adapted. Our business model optimizes the seamless integration of traffic generation, user engagement, and monetization. We capitalize on our large and highly engaged user base by continually exploring additional monetization opportunities and diversifying our revenue sources.